BUSH’S BEANS: SUPER BOWL LVII
Peyton Manning. A talking golden retriever. The Super Bowl.
In Bush’s first-ever big game appearance, we wanted to show the world the amazing possibilities of beans.
The Teaser:
Peyton Manning needed to prove himself. Sure, he can throw a football good, but can he roll that beautiful bean footage?
Turns out, yes.
The Super Bowl Commercial:
A talking dog challenges Peyton Manning to imagine the amazing possibilities of beans.
And boy, does Peyton Manning love talking dogs and challenges.
The Beautiful Bean Wisdom:
Peyton Manning shares some beautiful bean wisdom on social.
Press & Praise:
“Retired quarterback Peyton Manning takes a break from…all of his other commercials to “Roll that Beautiful Bean footage” for Bush’s baked beans.” -Food & Wine
“While the commercial may not wind up as Manning’s funniest and most memorable commercial, the “beautiful bean footage” was still entertaining nonetheless.” -Rocky Top Insider
“Give this a 6.” -Philadelphia Weekly
“As strange as it is entertaining… Manning’s consistent and slightly unnerving mantra of ‘Roll that Beautiful Bean footage’ is powerful, emotional and surprisingly moving.” -Man of Many
“5th best Super Bowl commercial this year.” -DenverSports.com
“I am beginning to think that former Broncos quarterback Peyton Manning will endorse anything on TV…” -98.5 KYGO Denver
ADs: Nhien Nguyen & Josh Harms / CDs: Chad Temples & Daniel Alves
Director: Michael Illick / Agency: Carmichael Lynch