Saddleback Leather Company
These leather bags are the strongest available. 
How do we know this?

The company lets saltwater crocodiles try to eat them. 

 

Tag: Product testing. Our way. 

Art Director: Maria Kouninska

Body Copy:
We make the strongest leather bags in the world. We know because the strongest animals test them. Like the saltwater crocodile. It may have a bite force of 3,700lbs but our bags are made to handle it.


Not a fan of reptiles chomping on your leather goods? (Don't worry, I don't trust those dark, dead eyes, either.) 
Here are some other big names in the Saddleback R&D department.

Body Copy:
We make the strongest leather bags in the world. And we know because the strongest animals test them.
Like the bull. It may have horns sharp enough to gore, but our bags are made to handle it.

Body Copy:
We make the strongest leather bags in the world. And we know because the strongest animals test them.
Like the African Elephant. Every pound on their six-ton frame is deliberate and deadly. But even a stampede of these giants isn’t enough to affect our bags.

Body Copy:
We make the strongest leather bags in the world. And we know because the strongest animals test them.
Like the Kangaroo. They may be known as nature’s boxer, but when your signature combo includes a jab with razor sharp claws, the results can be devastating.


WWF Partnership
Some of the most dangerous animals in the world test out the durability of these bags—they’re basically employees.
So, according to the Saddleback HR department, they have to be paid.

Portions of sales from every leather bag will go to the World Wildlife Foundation.
Support the wildlife that supports your bag.


Radio

"Monsters"
We all work with a monster.
Some monsters go by the name, Diane.

Diane, who schedules meetings to plan for other meetings.
Who asks everyone else to work weekends.
Who doesn’t even enjoy cat videos.

But Diane doesn’t have razor sharp teeth and a bite force of 3,700lbs.
The monsters we work with do.
The monsters we work with are saltwater crocodiles.

They’re a little different than Diane, but our bags are tougher because of it.

Saddleback Leather Company.
Product testing. Our way.


mbwaronker@gmail.com
215-527-6033